Ford is the official vehicle supplier to the RNLI, the charity which saves lives at sea. Most visible is the Ford Ranger which helps lifeguards patrol beaches up and down the UK. We’re proud to support the lifesaving charity to help keep our beaches safe.
As well as supplying vehicles, Ford are helping the RNLI keep people safe this summer by amplifying their beach safety messages.
Ford and the RNLI have launched a new initiative to help educate people on and raise awareness of key beach safety advice, called Tide Tracks.
“Tide Tracks” uses custom tyres to imprint and create key water safety messages across stretches of sand. We have captured this all on camera and produced a series of films to help the RNLI drive wider awareness about water safety guidance. Watch the film to find out more.
Beach Water Safety Advice from the RNLI
Now more than ever, it is important to understand beach safety when visiting for a day trip or part of a holiday.
Our partners at the RNLI have the following safety advice for those of you heading to the beach.
Leave your inflatables at home - Blow-up toys and airbeds are designed for swimming pools, not the open sea. The RNLI urges against the use of inflatables because they can easily be swept out.
Float to live - If you or your children fall into the sea unexpectedly, or you find yourself struggling in the water, remember the RNLI’s float to live advice. It could save your life.
Call for help - If you’re in an emergency situation or spot someone else in trouble, call 999 or 112 and ask for the coastguard.