We think car journey’s car actually excellent opportunities to de-stress, de-load, and improve your mental health
2 years ago, Ford ran a campaign named ‘Elephant in the Transit’. The campaign was based on research conducted by Ford, which found that 67% of people said they were more comfortable talking about issues when in a vehicle.
Talking about mental health can be very difficult, but it’s easy to see why many people feel more comfortable talking whilst doing something else, like driving. Within a vehicle, there are distractions, noises, and the nature of vehicles and driving mean that conversations are not face-to-face, which can make talking about difficult things a lot easier. It is also a setting which can still feel safe and private.
Check out one of the videos of the campaign below: