Beat The Queue – Why it’s a great time to pre-order a new Ford

13 January 2022

Despite the semiconductor shortage affecting the car industry, customers can use this to their advantage when buying a new car

The car industry was one that suffered as a result of the covid-19 pandemic, with new registrations falling by 29% from 2019 to 2020. October 2021 saw the lowest number of new car registrations since 1991, showing that the issues are not quite over for the industry.

The semiconductor shortage is to blame for the downturn in new car registrations and is the reason why the automotive industry has not yet been able to bounce back to pre-pandemic levels.

What is a semiconductor?

A semiconductor is otherwise known as a computer chip or microchip. They are essential in any electrical device.

In regards to cars, semiconductors are responsible for the function of vital components in the vehicle such as safety sensors, brake systems, driver assistance technology, and infotainment systems.

Why is there a semiconductor shortage?

There are many reasons behind the chip shortage, but covid-19 can take some of the blame. Due to restrictions, production of chips slowed as factories closed or experienced staff shortages due to illness. At the same time, homeworking became the norm and demand for laptops and phones which contain computer chips increased. There were existing global supply chain issues, but the pandemic brought this issue into light and supply may still lag behind demand for some industries throughout 2022.

What does it mean for the car industry?

Because the semiconductor is an essential part of the vehicle, production has inevitably slowed for all car manufacturers.

This means that people buying new cars may have to wait longer than usual to receive it.

What does it mean for customers?

Customers looking to buy a new car can actually benefit from the market conditions.

Because new cars are in limited supply, the demand for used cars has increased significantly. This means the value of used cars has soared.  

So if you’re looking to trade-in your old car, you’ll get a brilliant price for it to use towards your next new car.

 

Some things are worth waiting for!

Like the all-new Ford Fiesta, the exceptional Kuga Plug-in Hybrid, or the award winning Puma, which are all available to order at Hartwell with 0% APR options available and a potential £500 upgrade saving

It may take longer than usual to receive a new car, but customers who get orders in early will jump to the front of the queue and benefit from receiving their car first in 2022.

By pre-ordering, customers can build and customise their Ford to their preference so their brand new car is made for them.

 

Did you know we will buy your old car?

Whether you’re looking for a new Ford or looking to upgrade with a used car, Hartwell will buy your old car and you’ll benefit from getting a fantastic trade-in price due to the current market!

Get a quote here

 

Interested in Beating the Queue? Check out our new car offers here

The New Ford Puma
The Ford Kuga Plug-In Hybrid